Through the end of the year, specially-marked bottles of Heinz ketchup served at SCNB will help raise funds and awareness for veterans and active duty military.
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(Cary, NC) – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) is honored to announce a new way for customers of the NC-based restaurant brand to honor our country’s veterans and help raise money for the USO and Wounded Warrior Project™.

Teaming up with Heinz, the house-favorite ketchup brand served in all 33 SCNB locations, participants will be able to honor veterans and active duty service members by sending a digital “Thank you” card to active duty service members, help Heinz reach its $200,000 donation goal to Wounded Warrior Project, and learn about other ways to get involved and support our troops.

In support of this initiative, every 20oz “Upside Down” bottle of ketchup distributed by Heinz during this time will have a special label that includes a QR code that patrons can scan to have their participation count toward the $200,000 fundraising goal. Heinz will donate $0.57 to WWP for every thank you card sent or page “Like” on Facebook, up to $200,000. Customers can also text the word “THANKS” to 57000 to participate, as well.

SCNB will remind patrons who visit their 33 North Carolina locations to participate with “Our Turn to Serve” place mats and table tents detailing the support campaign, as well.

Additionally, a donation will be made to Wounded Warrior Project™ on behalf of Heinz and US Foods™ for every case of the specially-marked Heinz® Ketchup product purchased between 10/31/11 through 11/25/11.

Tweet to Support
On Friday, November 11, 2011, Smithfield’s Chicken ‘N Bar-B-Q® will sweeten the Heinz fundraising efforts by donating $1.00 for every tweet that includes the hashtag #TYVETS to the Wounded Warrior Project™.

“We have always admired Smithfield’s Chicken ‘n Bar-B-Q®’s commitment to serving those who serve our country,” says Ed Sautro of Heinz North America. “Their longstanding tradition of being a friend to the military made them an obvious partner choice for us during this special campaign,” adds Sauntro.

For more information on Smithfield’s Chicken ‘N Bar-B-Q®, please visit http://www.SCNBNC.com, visit the brand’s Facebook page at http://www.facebook.com/SCNBNC, or stay updated with tweets from @SCNBNC on Twitter.

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About Smithfield’s Chicken ‘N Bar-B-Q
Smithfield’s Chicken ‘N Bar-B-Q has a 40-year history of serving the finest fried chicken and Eastern-North-Carolina-style Bar-B-Q, made fresh daily from family recipes and served in a family-friendly atmosphere. Smithfield’s Chicken ‘N Bar-B-Q has over 30 locations in North Carolina as well as an online store where BBQ can be ordered and shipped anywhere in the United States. Visit http://www.SCNBNC.com/ for more information or call 919-852-1742.

Contact: Richard Averitte, Marketing Director, Smithfield’s Chicken ‘N Bar-B-Q
Phone: 919-852-1722 Fax: 919-852-5268 Email: RAveritte@SCNBNC.com
Web: http://www.SCNBNC.com Mail: P.O. Box 979 – Cary, NC 27512