Smithfields Chicken - Blog

Posts Tagged ‘restaurants’

Smithfield’s Chicken ‘N Bar-B-Q® Publishes White Paper – The “Secret” Ingredients in the Recipe for Online Sales Success

Tuesday, June 22nd, 2010

Local restaurant brand shares tips for managing a growing brand online, expanding sales outside of geographic borders, and maintaining a strong product reputation


(Cary, NC) – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) has published a white paper to the restaurant brand’s website, sharing the “secret ingredients in recipe for online sales success”. The white paper features examples of how the restaurant brand’s recipe for success has been successfully implemented as the foundation for the brand’s growing online presence.

“Many brands, from restaurant to retail, are exploring different avenues for expanding their core business into the online world,” says Richard Averitte, Marketing Director for Smithfield’s Chicken ‘N Bar-B-Q. “Having tried and tested these best practices ourselves, we are happy to be able to share our experience as a way to get others thinking about how they can apply these ideas to their own brands.”

The easy-read white paper highlights four key areas that Smithfield’s Chicken ‘N Bar-B-Q has focused on in building their online model for sales success. It can be downloaded in PDF format on the Smithfield’s Chicken ‘N Bar-B-Q blog at http://scnbnc.com/blog/wp-content/uploads/2010/05/White-Paper-The-Secret-Ingredients-in-the-Recipe-for-Online-Sales-Success.pdf.

For more examples of the Smithfield’s Chicken ‘N Bar-B-Q online business model in action, please visit http://www.SCNBNC.com/, http://www.WeShipBarBQ.com/, and http://www.Summerof20Tea.com/.

Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) to Award New Franchise Locations

Wednesday, June 16th, 2010

Informational website launched to provide interested restaurateurs with up-front details for exploring opportunity to expand the NC bar-b-q brand within North Carolina, Georgia, Tennessee, South Carolina, and other markets



(Cary, NC) – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) has announced its intentions to award new franchise agreements to qualified applicants who possess an appreciation for the restaurant brand’s culture, a taste for the established North Carolina bar-b-q flavor, and genuine gratitude for the opportunity to serve the brand’s ever-growing customer base.

With over 30 existing locations in North Carolina, Smithfield’s Chicken ‘N Bar-B-Q® plans to expand its market share by selling franchises in North Carolina , as well as, outside of the state under the brand name SCNB CHICKEN ‘N BAR-B-Q®. While the name may appear slightly different; the culture, food, atmosphere, and philosophies will remain the same.

“We are excited about the potential growth in and beyond the North Carolina borders,” says Walter Voight, Director of Franchising for the restaurant brand, “A crucial step in this growth is finding qualified applicants who share our entrepreneurial spirit,” he added.

Margaret Moore, the brand’s assistant director of Franchising noted, “This is an exciting time for Smithfield’s Chicken ‘N Bar-B-Q®, SCNB Chicken ‘N Bar-B-Q®, and our customers. Not a week goes by that we don’t hear from our fans, outside of our currently supported markets, on facebook, twitter, and other channels about bringing our restaurants closer to them! We are looking forward to serving customers in these new areas!”

Transparently disclosed on the informational website at http://www.SCNBNC.com/franchise/index.php, Smithfield’s Chicken ‘N Bar-B-Q® will require that any potential franchisee possess relevant business or restaurant experience and that the daily operator of the restaurant must maintain at least a ten percent ownership in the business. Franchisees must also have a strong commitment to customer service, quality, cleanliness, and community involvement.

Additionally disclosed on the website are other qualifying areas of franchise establishment, including financial estimates (specifically, initial investments, franchise fees, royalties, and marketing contributions), trade area, and frequently asked questions regarding assistance and operational training.

To inquire for more information regarding Smithfield’s Chicken ‘N Bar-B-Q® and SCNB Chicken ‘N Bar-B-Q® franchising, please email FranchiseInfo@SCNBNC.com, contact the restaurant brand toll-free by phone at 1-877-372-SCNB, or visit the informational website online at http://www.SCNBNC.com/franchise/index.php.

For more information on the Smithfield’s Chicken ‘N Bar-B-Q® brand, please visit http://www.SCNBNC.com/, http://www.WeShipBarBQ.com/, and http://www.Summerof20Tea.com/.