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Smithfield’s Chicken ‘N Bar-B-Q® Announces Plans for 2010 Freedom Week

Thursday, July 1st, 2010

NC restaurant brand continues support of North Carolina military with Freedom Week plans for fundraising and celebrating



(Cary, NC) – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) has announced plans for its 2010 Freedom Week promotion – an annual campaign that the restaurant brand promotes each July celebrating our nation’s independence, while supporting members of the United States military. Smithfield’s Chicken ‘N Bar-B-Q®’s Freedom Week 2010 will begin Friday, July 2nd, 2010 and last until Friday, July 9th, 2010.

Smithfield’s Chicken ‘N Bar-B-Q ® has a long history of supporting those who serve as defenders of our nation’s freedom and this year is no exception. The restaurant brand is offering several opportunities for customers to support Freedom Week and get their friends and family in on the excitement and fundraising.

Features of the restaurant’s campaign include:

Tweet for Troops
Customers who are utilizing the micro-blogging service Twitter can support Freedom Week and the Wounded Warrior Project by including #FreedomWeek in their posts about the promotion taking place at @SCNBNC. $0.10 for each tweet will be added to the campaign’s fundraising total! (Don’t forget to RT that, twitter fans!)

SCNB Support our Troops TeesCommemorative T-Shirts
Fundraiser t-shirts (pictured at right) will be available at all Smithfield’s Chicken ‘N Bar-B-Q locations for $14.95, a portion of which benefits the Wounded Warrior Project. With over 30 locations in North Carolina, there is always a location close by… and these shirts make for a great reason to stop on the way to the beach for a quick meal. Shirts can also be purchased online at http://scnbnc.com/store/index.php?main_page=index&cPath=3.

2010 Freedom Run
Smithfield’s Chicken ‘N Bar-B-Q® is proud to be supporting the inaugural 5k Freedom Run, hosted by the American Legion Auxiliary in Wake Forest. The run is going to be held on Saturday, July 3rd, 2010, with proceeds supporting veterans past and present along with active military personnel.

Military Rideshare
Aside from in-house and community fundraising programs, Smithfield’s Chicken ‘N Bar-B-Q® is also leveraging the power of the popular NC bar-b-q brand to raise awareness amongst NC military families of MilitaryRideShare.com. MilitaryRideShare.com is a free website that has been designed by a former Marine to provide a place for Marines, Sailors, Airmen, and Soldiers to connect online for coordinating shared rides and travel. The program aims to save those making similar trips money on transportation costs.

“We have long served the troops with the motto, ‘Grateful to serve those who serve’”, says Richard Averitte, Smithfield’s Chicken ‘N Bar-B-Q®’s Marketing Director. “We hope our efforts can help such a wonderful organization as The Wounded Warriors project.”

For more information on the 5k Freedom Run, contact Anne Deal, race coordinator for the American Legion Auxiliary at littledeal@earthlink.net. For more information on the Wounded Warriors Project, please visit the official website online at http://www.WoundedWarriorProject.org/. For more information on MilitaryRideShare.com, please visit http://www.MilitaryRideShare.com/.

Need more information on Freedom Week 2010? Feel free to contact  Richard Averitte, Marketing Director – Smithfield’s Chicken ‘N Bar-B-Q! Richard can be reached by phone at  919-852-1722  or by email at    RAveritte@SCNBNC.com.