North Carolina favorite for bar-b-q launches summer campaign for sweet tea lovers, tailgaters, and summer fun goers
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(Cary, NC) – Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) officially kicked off the “Summer of 20Tea” this weekend, celebrating all things summer and sweet tea with a three-month campaign promoting the restaurant brand’s $1.99 gallons of fresh brewed sweet tea.
The campaign, being promoted from Memorial Day Weekend (starting Friday, May 28th, 2010) until Labor Day weekend (ending Monday, September 6th, 2010), encourages fans of the brand to get out and enjoy the summer, while enjoying the time savings and value offered by picking up ready-to-go gallons of sweet tea at their local Smithfield’s Chicken ‘N Bar-B-Q® location. With 33 locations serving the North Carolina area, Smithfield’s $1.99 gallons of sweet tea are a convenient choice for summer fun goers heading to the beach, the lake, tailgates, concerts, backyard cookouts, and other summer fun activities.
The campaign is being supported by the restaurant’s facebook page (http://www.facebook.com/SCNBNC), twitter account (http://www.twitter.com/SCNBNC), YouTube channel (http://www.youtube.com/SCNBNC), and blog (http://www.SCNBNC.com/blog) with short, entertaining videos, contests, and social engagement, as well as coupons and other discounts offered via the restaurant’s opt-in email (http://visitor.constantcontact.com/manage/optin?v=001bAhAGGXw8y9lNBcqFvnOdtNqok4sDde7) and text messaging programs.
Fans of Smithfield’s Chicken ‘N Bar-B-Q can share their Summer of 20Tea experiences on twitter using the “hashtag” (http://help.twitter.com/entries/49309-what-are-hashtags-symbols) #Summerof2010 and can also share pictures of themselves, their friends, and families enjoying the Summer of 20Tea by emailing pictures to Comments@SCNBNC.com.
Many summer fun goers kicked off the Summer of 20Tea this past weekend and were caught on camera enjoying Smithfield’s Chicken ‘N Bar-B-Q $1.99 gallons of sweet tea on the go!
Joey picks up a gallon of sweet tea on the way to the beach.
Adrianne picks up a gallon of sweet tea and cup of ice for iced tea on the go.
$1.99 gallons of sweet tea are even ready for drive-thru customers, like Nick.
Emily proves it’s just not a tailgate without the Smithfield’s Chicken ‘N Bar-B-Q and sweet tea!