NC restaurant brand rewards social media savvy customers who are willing to share their game day tailgate experiences online

Smithfield’s Chicken ‘N Bar-B-Q® (SCNB) has announced the return of its annual football season promotion “It’s Just Not a Tailgate”– an annual campaign the restaurant brand promotes each fall celebrating one of the finest traditions in the South: the football game day tailgate. Longtime fans of Smithfield’s Chicken ‘N Bar-B-Q® know that “it’s just not a tailgate without the bar-b-q” and Smithfield’s Chicken ‘N Bar-B-Q® is once again setting out to reward those fans for sharing their game day traditions that include Smithfield’s Chicken ‘N Bar-B-Q® menu favorites.

Tailgate with Bar-Pic-Q!
Fans who snap a “bar-pic-q” at their football tailgate huddling up with the Smithfield’s Chicken ‘N Bar-B-Q® Tailgate Special and email it to comments@SCNBNC.com will score a complimentary $5 gift certificate (redeemable at all Smithfield’s Chicken ‘N Bar-B-Q® locations) and a pair of S.C.N.B. Croakies®. For a highlight reel of fans that have already joined in on the promotion, visit the Smithfield’s Chicken ‘N Bar-B-Q® tailgate-themed microsite at http://www.RealTailgate.com/.

The Search is on for the Triangle’s Ultimate Tailgate!
Think your crew has the best tailgate in town? Prove it! Draft your tailgate teammates, grab a smart phone, minicam, or video camera, and create a short video showing Smithfield’s Chicken ‘N Bar-B-Q® why YOUR tailgate should be named the standard against which all future tailgates will be judged.

Rules of the Game / Eligibility
1. All videos submitted must be 30-60 seconds long.
2. Dress in your team colors and game day gear.
3. Be sure to highlight your tailgate MVP (this is your SCNB Tailgate Special, if you have one!)
4. Is your tailgate missing the bar-b-q?  Be sure to come up with an attractive trade offer to add SCNB to your roster!
5. Is your tailgate a game day tradition? Don’t forget to share your essentials for a great game plan!
6. Keep it a clean game, gentleman and ladies! Unsportsmanlike conduct is grounds for disqualification.

All videos submitted to the Triangle’s Ultimate Tailgate search will receive a $10.00 Smithfield’s Chicken ‘N Bar-B-Q® gift certificate and will be entered in a chance to win a grand prize of $500.00 cash and a 20 person party pack delivered via the SCNB van. Second prize is a $50.00 gift certificate and SCNB gear. Third prize is a delicious SCNB Tailgate Special – perfect for any game day! Winners will be chosen by the number of comments being cast in favor of the fan favorite video on Smithfield’s Chicken ‘N Bar-B-Q®’s facebook page at http://www.facebook.com/SCNBNC.

“As any local football fan knows, we’re really fortunate to live in an area that makes tailgating a possibility nearly every single weekend in the fall season – whether at your local college stadium or in the comfort of your own home”, says Richard Averitte, Smithfield’s Chicken ‘N Bar-B-Q®’s Marketing Director. “We’re really excited to give our customers a chance to share their game day traditions with other Smithfield’s Chicken ‘N Bar-B-Q® customers around the world through our online networks and highlight their passion for good food and good football.”

Additional game day contests will be held on game days for entries to win prizes free tailgate specials from Smithfield’s Chicken ‘N Bar-B-Q®! For updates and to enter, be sure to follow along online at http://www.facebook.com/SCNBNC or http://www.twitter.com/SCNBNC.

For more information on Smithfield’s Chicken ‘N Bar-B-Q®, please visit http://www.SCNBNC.com/, http://www.WeShipBarBQ.com/, and http://www.RealTailgate.com/.