Cary, NC: Smithfield’s Chicken ‘N Bar-B-Q announced its partnership with Wishbone MediaWorks, a Wilmington, North Carolina web marketing firm. Wishbone MediaWorks will be providing mobile marketing, mobile website, SMS messaging, and mobile strategies for the restaurant group. The goal is to put the Smithfield’s Chicken ‘N Bar-B-Q brand on handheld devices and expand the company’s marketing offerings past the traditional methods of print and web.
Mobile marketing, such as mobile websites and SMS messaging, marks a new era in Smithfield’s Chicken ‘N Bar-B-Q’s advertising campaigns. Building mobile websites and marketing to customers via handheld devices is something Wishbone MediaWorks has experience providing to national clients. Michelle Mrozkowski, spokesperson for Wishbone Mediaworks, believes mobile marketing is a vital next step. “Smithfield’s Chicken ‘N Bar-B-Q has been a leader in dedication to customer communication in the digital realm. We have been aware of their efforts in reaching customers with new technologies and are extremely honored to assist them with their mobile marketing endeavors.”
“We perceive mobile marketing as another opportunity to serve our customers and push our brand,” Smithfield’s Chicken ‘N Bar-B-Q’s director of marketing, Richard Averitte said. “Our company entered a new era last year by making Bar-B-Q available online for shipping. This program will enhance those efforts as well, “he added.
Smithfield’s Chicken ‘N Bar-B-Q has a 40-year history in serving the finest fried chicken and Eastern North Carolina-style Bar-B-Q. Smithfield’s Chicken ‘N Bar-B-Q has over 30 locations in North Carolina and an online store where Bar-B-Q can be shipped nationwide. For additional information or to find a location, visit www.scnbnc.com.