Last week’s unfortunate Domino’s Pizza-Youtube incident was not only a black eye for Domino’s Pizza, but for social media in general. While Domino’s seemed to recover well by responding with their own social media campaign, it just goes to show the power social media wields. Ideally, Domino’s Pizza would have like to begun this campaign under different circumstances. We were fortunate enough to already boarded the social media train and thus it allowed us to connect with a customer who is a long way from home.
Jamie Franks is an Operations Specialist and Rescue Swimmer in the United States Navy. His unit is US Navy EOD (Explosive Ordnance Disposal) Mobile Unit Three, stationed out of San Diego. They are currently deployed to southern Afghanistan in support of Operation Enduring Freedom. Jamie became a fan on our Facebook page and wrote on our wall that he grew up in Smithfield, North Carolina and “eating at Smithfield’s Chicken ‘N BBQ is always a MANDATORY event when I’m at home on leave!”.
We deeply appreciate Jamie and his unit serving our country and realize their work sometimes goes unnoticed, if not forgotten. We wrote him back and let him know we are sending his entire unit a package filled with t-shirts and hushpuppy mix. We both agreed shipping Bar-B-Q to Afghanistan would not work, but we thought the cooks could use the mix and make hushpuppies (“I bet there’s a few guys here that don’t even know what hushpuppies are! We’ll have to educate them,” Jamie noted).
Jamie remarked that “stuff from home is always a welcome sight over here and about the best thing we have while we are out here”. If that’s the case, than our social media efforts have done more than we could have every imagined. We look forward to posting the pictures Jamie plans on sending. We also look forward to one day (hopefully soon) serving Jamie in our Smithfield store.
Don’t worry soldier, it’ll be on us.